Match Height Not Working

I'm trying to use match height for several things on my site but its not working. I am using it with block grid in some sections but here is an example of what I think should be a very straight forward application of it and it's still not working. Any help would greatly be appreciated. All three columns have the same match height ID.

Where I'm using it with Box Grid i was hoping to just select box grid in the target and it would apply to all but that doesn't work either. I think something has to be overriding Match height but i can't figure out what.

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